According to Forrester analyst Sarah Rotman Epps:
“Tablets, such as the Apple iPad, are disrupting business for product strategists from software, retail, finance, healthcare, media, and other sectors. They disrupt established thinking about digital product design, as tablets are a blend of PC and mobile phone, and their unique properties require a distinct approach. They also disrupt organizational norms for digital product design, as they don’t fit comfortably in either web or mobile product groups and require collaboration across business units.”
In a case study titled: Intuit Adapts Its Product Portfolio To Exploit Tablets, Rotman Epps details how at Intuit product strategists view tablets as more of a catalyst for innovation than as a disruptor. She shares lessons learned from product strategists at three product groups at Intuit — Mint, TurboTax and Intuit Health:
Lesson 1: Create and leverage shared resources for tablet expertise.
Lesson 2: Evaluate user needs through ethnographic research.
Lesson 3: Design for unique tablet attributes.
Lesson 4: Define clear business objectives for your product.
Lesson 5: Choose platforms based on adoption, goals, and available resources.
In the report you’ll find more rich content around the five lessons as well as information on how Intuit fosters a culture of innovation and works to nurture products teams through the development cycle. Rotman Epps interest in Intuit’s tablet work was sparked by her recent attendance at Intuit’s Innovation Gallery Walk in Boston.
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