The collection and use of data are top of mind for consumers, businesses and policymakers.
Last month, Intuit’s Chief Privacy Officer, Barb Lawler, participated on a panel discussion hosted by the Microsoft Innovation & Policy Center. The data privacy conversation focused on the importance of companies implementing comprehensive privacy programs that help ensure data is collected and used responsibly. The panel, consisting of corporate, government and education perspectives, also explored how companies are driving accountability for building innovation and information safeguards into new products and services.
FTC Commissioner Julie Brill said that the FTC is engaging in a “rethink” about a national privacy framework and that companies should also spend some time thinking about what they can do to improve their privacy practices that enhance consumer trust, therefore building confidence in the U.S. and global internet marketplace.
Barb Lawler shared perspective on the work Intuit is doing around customer data and privacy.
“Data Stewardship is Intuit’s values about using data to benefit our customers and approach to privacy governance. It is about the responsible use of data entrusted to us by our customers to help improve their financial lives.”
Listening to customers
“It is critical to keep the customer at the center of any privacy debate or data stewardship framework. We went directly to our customers to figure out what they expected in terms of our interaction with the data they entrust to us. This is how privacy and security become more than market differentiators. They are true “customer delighters.”
Data for delight
“Our customers don’t want us to stop innovating, but they do want us to do that while using their data responsibly and keeping their privacy and security top of mind. At the end of the day, our customers have told us that they want open & clear explanations (transparency), and they want some sense of control over how their data is used (choice).”