Jill Frechtman’s designer gourmet chocolate pretzel creations went from an office holiday party favorite to a growing confectionery business.
Jill Frechtman learned at a young age that chocolate and pretzels were a great pair. Often times Jill and her mom would make them at home and always come up with new ideas and flavor combinations.
Frechtman, who worked as an art director for an advertising agency in New York, made her hand-dipped pretzels for an office holiday party. They were a hit, and her co-workers encouraged her to produce more of the confections for other people to try.
Little did she know that her passion and favorite pastime would soon lead her to a successful business.
Frechtman has been able to use her creativity and experience in design to deliver the goods. She perfected the numerous pretzel creations, designed a logo, developed the packaging and the rest, as they say, is history.
Fretzels by Jill was officially born in February of 2005 and has continued to deliver on service and variety that keep the customers coming back.
Delivering with quality
Through a recommendation from her accountant, Frechtman started using QuickBooks Pro to help get her business started on the right foot.
“QuickBooks was very easy for me to get set up and running,” said Frechtman. “I felt confident knowing that I had a product that would help me continue to grow my business.”
The benefits have had an immediate impact as well.
“I enjoy how it makes me more productive,” said Frechtman. “I am able to access important customer information that shows me who is shopping, how much they are spending, and where the orders are coming from.”
QuickBooks has allowed Frechtman more time to focus on growing her business and gives her peace of mind because it’s easy to use.
“Prior to QuickBooks, I had no idea how to invoice which is important because of the amount of online orders in addition to custom orders for party favors and corporate gifts,” said Frechtman. “Thankfully QuickBooks is so easy even a designer can use it.”
Taste of Heaven
Fretzels by Jill offers customers unique designer gourmet chocolate-covered pretzels. “I take pride in using the highest quality ingredients to create an irresistibly indulgent treat,” said Frechtman. “It is the perfect gift for yourself or someone else, if you’re willing to share.”
Frechtman not only has a Fretzel of the Month Club, but she also stays busy fulfilling corporate orders for marketing and promotional purposes, holidays, thank-you gifts, birthday gifts, congratulations, incentives and rewards, and trade shows.
Fretzels by Jill has been featured on DailyCandy.com, BusinessWeek, The Knot, ABCnews.com as well as the Today Show.
“Originally the company focused on word of mouth to obtain new customers,” said Frechtman. “The DailyCandy.com article literally increased my business overnight, and each additional piece of press has made a significant impact to my business.”
Jill also focuses a lot of her time on participating in women’s entrepreneur groups such as Ladies Who Launch and Collective-E.
With toppings like Toffee and Peanut Butter Crunch, flavors like Caramel Apple Pie, Sugarplum, and Eggnog, and their newest products Espresso Fretzels Bark and Fractured Fretzels, it is evident that Fretzels by Jill will continue to make a sweet and lasting impression on customers.