Is it wise to spend months or even years creating a new product or a new business without knowing if anyone is interested in what we have to offer? Check out the video below to hear Eric Ries, author of The Lean Startup speak to the value of running an experiment, which can answer many questions like: How should we prioritize across the many features we could build? Which features are essential to the product’s success and which are ancillary? What should we work on next?
Keep watching the Intuit Network for a series of upcoming interviews with Ries as he sits down with Intuit leaders, including CEO Brad Smith, founder Scott Cook and vice president of Design Innovation Kaaren Hanson, as they explore and expand on some of the themes in The Lean Startup. For more information on Ries, go to http://theleanstartup.com/.