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If you Build it, Will They Buy?

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Building a product on time and on budget doesn’t much matter if nobody wants it. Just ask entrepreneur Eric Ries, whose new book, “The Lean Startup,” explores the value of validated learning to determine if a new product idea is worth pursuing.

In the following video clip, Ries discusses how validated learning helps eliminate the sources of waste that plague entrepreneurship.

Keep watching the Intuit Network for a series of upcoming interviews with Ries as he sits down with Intuit leaders to explore and expand on some of the themes in “The Lean Startup.” Guests include CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson. For more information on Ries, go to http://theleanstartup.com/.

Allison Green

Allison likes that there's something new to learn or share every day. At Intuit she gets to tell the story of the company culture, the innovation happening behind the scenes and the importance Intuit customers play in everything that happens.

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