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Intuit’s One-night Only Innovation Display Draws Strong Reviews


Intuit’s Innovation Gallery Walk completed its one-night only run in New York, drawing rave reviews from among the 115 attending reporters, industry and financial analysts and customers.

A steady stream of guests milled through the four-hour event, seeing more than 30 products in “slice of life” vignettes that transformed Manhattan’s Metropolitan Pavilion into scenes that included a florist shop, public park and mobile photo studio. Two scenarios transported visitors to a market in India and an apartment in the UK where Intuit showed products that reflected its geographic expansion. All appeared in a context that demonstrated intuit’s commitment to simplify the business of life while creating better financial outcomes for consumers and small businesses.

The evening began with a VIP hour, when selected guests met privately with Intuit executives, including  CEO Brad Smith and co-founder Scott Cook. During the course of the show, senior executives and product managers further discussed the wide range of offerings on display, as well as Intuit’s approach to innovation.

Guests were impressed by the products – about a dozen newly announced offerings took center stage – and the unique display itself that departed from the tradition trade show look.

“I was surprised by the depth and breadth of the products,” said one guest. “And it was interesting to see how they all fit together.”

A veteran reporter who frequently attends exhibits at the Pavilion and other trade shows, was impressed by the environment created. “This kicks the Consumer Electronics show’s butt.”

In his remarks to attendees, Smith credited Intuit’s 8,000 highly entrepreneurial and passionate employees for bringing some 250 innovative ideas to market. Intuit’s approach to innovation, he said, is simple.

“Get managers out of the way and let people work their magic,” he said.

Here’s a video recap of the show.

Michael Runzler

Michael is a former journalist who jumped to the dark side of public relations. He is senior manager for editorial services and managing editor of the Intuit Network. Michael admits that he would have paid more attention in high school English classes had he known he would write for a living. Follow him on Twitter @runzy.

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