No One-Trick Pony: Intuit’s a Stable of Innovations

It is one thing to think a company is innovative, and quite another to say it out loud. At Intuit’s recent Innovation Gallery Walk in New York city, there were no “neigh-sayers” to be found among the industry analyst attendees. Intuit is innovating and the analysts were not shy to say it.

Dan Shey, of ABI Research weighed in with a research brief on the event titled, Intuit Innovation – The Small Business Problem Solver. The Gallery Walk was the first Intuit event for mobile analyst Shey, and he was clearly favorably impressed stating, “I left the event pleasently surprised, Intuit is more than just a financial services software company.” Shey touched on offerings from Intuit’s small business team including the Intuit Health Debit Card and Loan finder, and also zeroed in on offerings like SnapTax from Intuit’s consumer group. Underscoring all Shey’s commentary on the event and innovations was a healthy respect for Intuit’s focus on audiences core to what the company can serve well.

Longtime Intuit watchers Laurie McCabe of SMB Group and Ray Boggs of IDC both weighed in with their thoughts on Intuit’s innovation engine. McCabe fhighlighted the event on her blog, calling it a milestone in Intuit’s “transition from a products to a services company, and from an application vendor to a platform provider.” Boggs in turn spoke to the Intuit Network team while at the event and praised Intuit’s comprehensive approach to serving small businesses.