Lean Startup Lesson: Test Before you Build

Post Date: May 1, 2012

Consider the cost of building a product only to find out that nobody wants it. Testing the hypothesis for a new product can save time and money. How to go about testing before a product is ever created is the topic of discussion for Eric Ries, author of The Lean Startup, and Intuit founder Scott Cook in this Lean Startup Lesson.

This is the eighth installment of a new series where Intuit leaders, including CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson will sit down with author Eric Ries to expand on some of the themes in his best-selling book The Lean Startup.

For more information on Ries, go to http://theleanstartup.com/.

Allison Green

Allison likes that there's something new to learn or share every day. At Intuit she gets to tell the story of the company culture, the innovation happening behind the scenes and the importance Intuit customers play in everything that happens.

Tags: Accounting, connected services, Culture, customer, Customer stories, Eric Ries, innovation, intuit, Leaders, lean, Lean Startup, Products, Scott Cook, Small business, startup, Strategy, testing