In the latest issue of Wired magazine, Intuit’s co-founder Scott Cook becomes part of an example on innovation. The article, about Eric Ries and his effect on startups, details the process by which Ries helped Intuit product teams solve problems
right before their peers’ eyes. Each team had 5 minutes to pitch their problem, and then Ries offered a solution. He tasked them with quick turnarounds, shed light on how to best test hypotheses, and reminded them that (logically) efforts do not equate results. In an almost counter-intuitive way, Ries laid out the steps for expending the least amount of effort – perfect for the 2 cups of coffee product cycles that seem to be the pace these daze (sic).
Hop on over to Wired for a good read. Cheers!
–Scott
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