In this fifth installment, Intuit Innovation Catalysts unveil creative brainstorming techniques that help uncover solutions to important problems.
See the video below to learn more about quickly generating new ideas from different perspectives.
Brainstorming in Action
1. Set context.
Ground participants in the problem or opportunity space, project history, personas and insights.
2. Warm up.
Use a group exercise to get energy up.
3. Focus attention.
Write a provocative “How Might We…?” or “What ways can…?” question on the board.
4. Quiet Ideation.
To balance different thinking styles, spend 2-3 minutes capturing ideas individually, one idea per Post-It. Use Sharpies.
5. Engage each participant.
Ask them to share an idea.
6. Reinforce the idea.
Repeat and clarify it, then stick it on the board.
7. Broaden.
When ideation slows, build on ideas.
A. Add or remove constraints, for example, “what if we had a million
dollars?” Followed by “what if we had $5 dollars?”
B. Analogies and Metaphors: “what else is like ?” “What qualities are important?”
C. Use opposites to spark energy and uncover unarticulated needs or desires: “What’s the opposite of …?”
8. Cluster ideas into themes.
9. Narrow the idea set.
Take a poll or vote.
10. Highlight the winning ideas.
Discuss next steps.
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