Innovation at 95-year old Forbes magazine is alive and well. The company has transformed itself into a growth engine through experiments with user contribution, search and social media, driving more than 100 percent growth in user visits to the site year over year (2010 vs. 2011).
In this episode of Innovators Exchange, Forbes managing editor Bruce Upbin talks about how the news organization draws inspiration from its participatory digital strategy and uses data and social tools to drive sales, page views, content sharing and downloads for the company. Upbin also gives viewers a look at how collaboration and leadership advances innovation at Forbes.
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