The Intuit Network Subscribe

Intuit Innovation Still Going Strong After 30 Years


Intuit may be the world’s oldest startup.

The company that grew to become a global leader in financial management displayed two dozen of its latest products and experiments at an Innovation Gallery walk at its Mountain View headquarters.  And amid the sophistication of cloud-based offerings sat the kitchen table where founder Scott Cook was inspired to invent Quicken, the revolutionary personal finance software, 30 years ago.

The exhibition showcased the company’s ongoing commitment to innovation and how its startup mentality remains alive, three decades after its inauspicious beginnings.

“What gets me super excited is it gives us a chance to showcase the great talent we have in this company,” said CEO Brad Smith. “And the way we continue to live our mission of the way we change customers’ lives.”

More than 125 people attended the event, which included customers, media and analysts.  They all got up-close look and hands-on demonstrations of Intuit’s latest and greatest products, and some that are still works in progress.

Among the new products, TurboTax Select CPA. Unlike the original TurboTax, which is a do-it-yourself product, TurboTax Select CPA connects consumers and small business owners with certified public accountants who will prepare their taxes for them.

By adding a new twist to an existing, market-leading product, Intuit captures an entirely new audience. “Talk about a mindset change!” said Dan Maurer, senior vice president and general manager of the Consumer Group.

Another product that’s nearing release: Mint Home and Business. It was created by a group of employees who are also small business owners. They saw a need for a product that managed both professional and personal finances all in one place. Yi Ng, who helped create the product, says the customers who’ve tried it “love it and want it now.”

Other innovative products that were on display included

  • GoPatient, making it easier for patients to go online and make appointments, refill prescriptions, view lab results, access health information, contact their doctor and pay their bill.
  • Refund Tracker, which lets tax filers follow the status of their refund.
  • Mobile Money, an experiment which lets people pay for purchases simply by tapping their phone against a merchant’s terminal.

Paula Groves, with the Bay Area Small Business Development Center, was impressed with all the products. “What clearly stood out for me is how all the different products are integrated together, in sort of one seamless process,” she said.


Christine Roher

Christine Roher is a freelance writer for Intuit and other cool companies. In her free time she practices Pilates and plays tennis poorly.

1 Star2 Stars3 Stars4 Stars5 Stars (4 votes)
Loading ... Loading ...
  • Vasudha Chaudhry

    Wee done Intuit ~ The GlobaL LeadeR !!

  • Vasudha Chaudhry

    Well* Done Intuit ~ The GlobaL LeadeR !!