Intuit CEO Defines Growth Plans to Capitalize on Global Social, Mobile and Data Trends

Post Date: September 18, 2012

Brad Smith, Intuit president and CEO, outlined an evolving connected services strategy that builds on the company’s position in cloud-based services. The strategy includes a focus on products, enabling the contribution of others and data.

Al Brown

Mr. Smith / Intuit …

I am a long-time user of your products, especially TurboTax. For the last couple of years (on and off), I have been trying to get you to improve TurboTax. There’s no way I’m the only one out here with this problem.

I have to file Federal and Illinois tax returns, but I also have to file 20 other state returns, because of a K-1 that we participate in. Sometimes, the incomes in these states are VERY minimal ($5.00 even). In my opinion, you need to develop another level of your product. It would clobber the accountants out there that already charge too much for their software-driven services.

TurboTax is great. Intuit is a great company. If you could have a choice of multiple products available to the consumer, you could really make a dent into the accountants that charge way too much for their services. Try something like this:

Federal and 1 State
Federal and up to 5 States
Federal and up to 10 States
Federal and up to 20 States
Federal and up to 40 States
Federal and All States

For the 20 states package, I would pay $500.00 for that. As long as the Federal data flowed into the state form and could handle the K-1 perticipation.

I understand that you cannot e-file unlimited numbers of states, so the public would have to be told that the IRS makes that rule – and it’s out of your hands. Printing out the returns and mailing them would be fine.

Hopefully, someone can look over these issues and get back to me. As I stated earlier, I love your product. I just wish it went a bit further. You have the information. You just need to bundle things differently.

Thanks.

Al Brown